EXPLORE MY WORK

@NCSTATE

From editing, interviewing, and social media strategy, explore my two years of content creation and marketing expertise at NC State.

MARKETING

Explore my marketing expertise, from websites, logo designs to innovative strategies that bring brands to life.

TRAVEL REELS

Experience the world with me through my Instagram vlogs, capturing adventures from every corner of the globe.

SKILLS

"This section highlights my expertise in social media management, SEO, marketing materials, and analytics, offering a clear view of the skills I bring to every project."

— Emma Bridges

HARD SKILLS

  • As a student editor, I worked closely with social media teams to craft dynamic content for NC State’s official channels, reaching over 1.1 million followers. I prioritized trend analysis, keeping up with viral topics and audio to create engaging, timely content. By monitoring performance metrics and applying data insights, I ensured our posts not only reflected the university's brand but also drove strong audience engagement across both NC State and partner accounts.

  • Proficient in Hootsuite, Google Analytics, and other tools for tracking performance and optimizing content strategies.

    Example: Helping local businesses in the Raleigh- Cary area with brand refreshes and web development, I have self-learned SEO integration to optimize website visibility and search engine rankings. In my student media role, I utilized analytics tools like Google Analytics and Hootsuite to track and enhance content performance, adjusting strategies based on data insights for better results and audience engagement.

  • Experienced in designing and developing a wide range of marketing collateral, including social media content, promotional materials, and branding elements. Skilled in creating cohesive visual and written materials that align with brand strategy and effectively engage target audiences.

SOFT SKILLS

  • Experience leading teams in social media content creation and video production.

    Example: As a student editor, I successfully managed social media teams to develop engaging content for the university's official social media accounts, which collectively have over 1.1 million followers across various channels for both our enterprise and NC State Hub partner accounts. My focus was on generating high-engagement content that aligned with the brand identity.

  • Strong verbal and written communication skills developed through collaboration with marketing teams.

  • Proven ability to generate innovative ideas for campaigns and content strategies.

Recommendations

Catherine Waldbart (University Program Specialist, NC State University)

“I had the pleasure of working with Emma on an internal video project at NC State University. As a college student, Emma showcased impressive creativity, technical proficiency, and a strong work ethic.

From the start, Emma displayed a remarkable ability to grasp complex concepts quickly and apply them effectively. Her innovative ideas significantly enhanced the quality of our video content, and her proficiency in creating engaging content was instrumental in the project's success

Emma was not only a valuable team player but also demonstrated excellent time management skills, consistently being on time for all video shoots and ensuring high standards in every aspect of the project. I am confident that Emma will continue to excel in her academic and professional pursuits. She is a reliable and creative individual, making her an asset to any team. I wholeheartedly recommend working with Emma!”

DR Paula Keith (Principal and Founder at BioLogic Solutions, LLC)

“I am pleased to provide a recommendation for Emma Bridges, who has an excellent academic record of achievement and is a very bright young lady. I have known Emma since she was a little girl, and have witnessed her intellectual and personal growth over many years. She has an exceptional work ethic and I hired Emma to provide IT support for my Biotech consulting business, where she delivered excellent documents in a timely way in Word, PowerPoint, and Excel spreadsheets.

It is worth noting that one of my clients for these documents was the Gates Foundation, so the attention to detail of these deliverables was critical and the content quite complex. In addition to her educational accomplishments, Emma is a lovely, gracious person who has a poise and maturity that is especially noteworthy.”