NC STATE
As a Student Media Editor for NC State University Communications and Marketing department, I lead innovative content strategies to engage a diverse audience, ensuring that every piece of content reflects the university's brand identity and goals.
Student Editor Role:
Led three teams of creators, overseeing video production and development of content aligned with NC State’s brand identity.
Created content for one of Higher Ed’s Top-10 Instagram accounts.
Engaged a diverse audience of 1.1M followers through tailored strategies for hub partner channels, including Alumni Engagement, Undergraduate Admissions, and multiple colleges.
Collaborated with marketing coordinators on ad campaigns and pitched content ideas, resulting in publications on official NC State platforms.
Analyzed social media engagement metrics, using data-driven insights to optimize content strategies and increase reach.
NC State
YouTube:
Tune into NC State’s YouTube video, 'NC State Students Answer Your Most-Searched Questions,' where we share valuable advice for prospective students from upperclassmen.
University Message
I collaborated with videographers and marketers to help create an impactful institutional message for University Advancement’s Education Day.
Asked to present the creator program in Exploratory Studies course, highlighting our collaboration with marketers and social media strategists in higher education.
A.I PLAN MY DAY
Tailored for you, designed with precision. Get personalized solutions that perfectly match your unique needs and vision.
HOME COMING WEEK
Effortlessly stylish and ready to use. Choose from a variety of expertly crafted templates to jumpstart your project.
#1 Video Produced by my team (over four million views)
— Across all NC State channels (click to view)
Insta Creations
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A reel capturing students' spring break plans and how they plan to unwind.
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The 'Think and Do' series invites students to participate in a fun, engaging truth or dare session.
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Incoming students share their excitement about move-in day and the upcoming semester.
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Students share what they’re most excited about this semester, from classes to campus events.
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A Thanksgiving reel featuring students reflecting on what they're thankful for this year.
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Students discuss their study routines, go-to spots, and what they’re looking forward to after finals.
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A reel interviewing campus organizations about their missions, events, and what makes their clubs unique.
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Students discuss how they take care of their mental health, promoting wellness for the DASA account.
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A March Madness-themed edit where a character gets dress up in school spirited attire to promote Wolfpack Outfitters.
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Pre-finals giveaway reel focused on promoting kindness and gifting students to boost campus morale.
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Advocating for mental health through drop-in spaces and activities designed to encourage student engagement
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Highlighting three outdoor activities in Raleigh for students to explore near campus, raising awareness of the city's offerings.
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Showcasing three ways students and alumni can participate in the university’s Day of Giving event.
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Sharing kindness on Valentine’s Day by passing out thoughtful gifts and encouraging words to students.
TikTok •
TikTok •
The Fun Side of Communication:
My teams collaborates to create TikTok videos that showcase the lighter side of student life, using trending audio and creative content to entertain, inform, and engage the university community while keeping students updated on campus happenings.
TikTok Creations
